05
Nov
09

Naked Angels

You may have seen a relatively new name in wine retail popping up here and there. Naked Wines was set up last year by Rowan Gormley who thought he had some pretty cool ideas about what the wine world needed. His main aim is to bring to these shores some of the fantastic small producers out there who don’t have the means to promote themselves. The wine world is full of stuffiness, elitism and unnecessary expenditure, and Naked Wines aims to cut all of this out. The motto at Naked Wines is ‘Get Naked. Drink Better. Spend Less’. There’s a neat little video of Rowan himself explaining one way they can help us all to achieve this.

To me, one of the most interesting things about Naked Wines is the lack of wine buyers. The wine sold is all chosen by their very own customers. Fool proof! If you don’t like it, you’ve only got yourself to blame! Seriously though, I find this concept extremely exciting. Many companies out there bleat on about wanting to make wine more accessible to those of us who haven’t grown up with a pair of silver grape scissors in our mouths, but this is solid indisputable proof that Naked are actually doing it.

nakedwines

So how does it work? Well I went along to their South African tasting event to find out. About 60 of us gather in a conference room and are given scoresheets. First off, I quickly realise not every single customer gets a say in what wines are bought, you must be selected. These chosen folk are known as Archangels (you can apply to be one on the website). There are various tables set up, each lined with 25 bottles. We are assigned a table number each – I get number one, Shiraz. It’s noon and I haven’t eaten all day, is it wise to start on the heavy reds? I remember I am supposed to be a professional and commence sipping and spitting like the best of them. My word there are some rather large wines in there! Some fantastic, others less so, but nothing awful. Trying not to be influenced by the shape of the bottle and fanciness of the label I gurgle and shwoosh like a trooper. After 25 slurps of Shiraz I hand my scores to a Naked person so they can be entered into the computer. Then a new sheet and a new table – blends. A few whites to start (don’t really have a chance after all that Shiraz) and then on to more reds. Shwoosh, glurg, spit, shwoosh, glurg, spit….scores in. Phew, I’m an athlete! In my own way.

All our data is put together on the computer which then works out which are the top ten wines from the whole room. In fact, it turns out there are fourteen top wines as a few of them have tied scores. These are then set out for a second tasting where we must indicate what price we would pay for each. My valuations range from £4.99 up to £15.99, though most around the £7-£10 mark. The final stage is the exciting bit. The Naked Wines staff call the makers of these 14 wines and they (in South Africa) take part in a live auction right in front of our eyes. Now I’m not entirely sure of the technicalities of exactly how this works, but basically the winemakers are bidding for a certain share of the Naked Wines budget for South African wine. So they are told what we have decided their wine is worth and they can choose to adjust their selling price accordingly to receive a bigger share of the dosh. I think. What I do know is it’s all very democratic and instant and I thoroughly enjoy the feeling that I’m a part of the process.

I’m extremely impressed by Naked Wines so far. I like what they’re trying to achieve and it’s certainly a refreshing change of attitude in what can be a tiresomely old fashioned industry. After all the scoring I got a chance to taste some of the wines I hadn’t had time to try, and took a bit more time to appreciate them. I hadn’t been assigned to the Pinotage table during the scoring so I felt it was my duty to try a few examples of South Africa’s signature grape before leaving. Pinotage is a Marmite grape, although in my experience more people hate it than love it. I’ve heard people compare the taste to ‘licking an ashtray clean after a party.’ Mmmmm, yummy. Personally I like the smokiness, and the meaty bacon aromas you often get on the nose. The best one by far I tried on this occasion was the Eaglevlei Pinotage 2007 (click for a little review). Also good was the Cape Rock SGMV 2008 though I don’t think either of these made it to the top table so I may have to wait a while until I can try them again.

pinotage

South African wine has a tough time of it over here. It still has a fair wodge of the UK market but that’s a lot to do with the big brands which are designed for mass market safe tastes. Next time you’re having a steak or a roast, and definitely when you’re planning a barbecue, leave the Bordeaux and the Malbec for once and give the Cape a try.

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4 Responses to “Naked Angels”


  1. November 9, 2009 at 1:49 pm

    I love the Naked Auctions but as you know, S. Africa is not the Winesleuth’s go to place for wine and unfortunately, this tasting still hasn’t changed my mind. WHY? S.Africa? WHY? Give me an affordable reason to love you.

  2. 3 Ruth Chapman
    November 13, 2009 at 3:27 pm

    Hey El,

    I just got a £25 voucher for Naked Wines – any top tips for what to get from their site with Christmas drinking in mind. And remember I am red wuss – nothing too heavy. Sorry if that is a massive request but thought you might have the inside scoop – I just can’t pick.

    Cheers

    Ruth


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